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Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • Integrations
  • Branding method
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Core - 500k€35 p/m
Enterprise€366 p/m
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
21 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
30
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Adobe Analytics
Data Freshness
15 minutes or more
Realtime
30 min
2 hours
Data Retention
Unlimited and customizable
Unlimited
Up to 25 months
25 months by default
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Via e-mail or SMS
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Advanced segments with Segment builder & Segment manager
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Session Replay
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
Up to 1.000 success events
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Available in Workspace

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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