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Compare Analytics Tools
Rating
5/5
4/5
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Customisability
- Limited free version
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
50+
Unlimited
Unlimited
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Mixpanel
Hotjar
Data Freshness
Realtime
30 min
Realtime
30 minutes
Data Retention
24 months
Up to 25 months
Unlimited
12 months
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Via raw data export API
Export recording meta data
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
e.g. daily survey responses reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
See on which device the user was
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Automatically find interesting segments & receive per email
Create custom filters for recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Combine events into a custom event
Track and filter sessions & heatmaps
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community