Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Integrations
- Branding method
- Limited features
- Limited integrations
- Lower quality visuals
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Essentials | On req. |
| Automate | On req. |
Free trial period
21 days
21 days
Free plan
7 days
Account Management
Trackable Items
30
1
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Clicky
You
Lead Forensics
Data Freshness
15 minutes or more
Realtime
30 min
Realtime
Data Retention
Unlimited and customizable
30 months
Up to 25 months
3 months
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
by means of an API
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
by means of an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
No tracking cookies, GDPR-compliant by default
Piwik features a cookieless tracking option
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Flexible report design
Custom Events
Include category, action, and optionally name and value
also called triggers
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community