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Rating

4.5/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

No data import
Short free trial
Limited features

No progressive payment plan
Ecommerce reporting can be improved

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free trial period

Free plan

30 days

Free plan

Account Management

Trackable Items

100

10 sites or apps (free) Unlimited (Enterprise)

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

You

Cloudflare Analytics

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

30 min

Realtime

Data Retention

Customizable up to 14 months

Unlimited

Up to 25 months

6 months

Data Sampling

Explorations might use sampled data

By default Piwik does not sample data

Adaptive sampling of 1-10% on all stats

Data Import

Import cost, offline or user/client ID data

Google Analytics importer

Import cost data, search keywords, user/client ID and audience data

Data Export

With sheets, BigQuery or API

One-click CSV export

As CSV, XML, JSON, or via an API

via CVS or JSON files or an API

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Google Analytics relies on first-party cookies.

Fathom is cookieless by default.

Piwik features a cookieless tracking option

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email alerts based on thresholds

Email Reports

Recurring shared reporting

Weekly or monthly reporting

Daily, weekly or monthly reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

Device type, browser & OS

Funnel Reporting

Customisable funnel exploration

Detailed funnel report up to 5 steps

User Flow Reporting

Flexible Sankey chart exploration

Standard, transition & reverse Sankey charts

Segmentation

Segment creation and overlap exploration

Instant filters on any data point

Unlimited segments

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Customer loyalty eCommerce report

Attribution Reporting

Attribution models comparison

Multi-channel attribution with 98% accuracy

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Extensive e-commerce reports

By means of custom events

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Create an overlay with the site inspector Chrome extension

Session Recordings

GA4 does not offer recordings

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

200 slots for each scope and they can't be removed

Custom Metrics

50 event-scoped metrics

Also called Calculated metrics

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Can include: name, ID & value

Include category, action, and optionally name and value

Cloudflare does not feature event tracking

Annotations

Notes feature added in 2024

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Support is available via chat and the support center.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community