Compare
Compare Analytics Tools
Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Integrations
- Branding method
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
30
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Adobe Analytics
Data Freshness
15 minutes or more
30 min
Realtime
2 hours
Data Retention
Unlimited and customizable
Up to 25 months
12 months
25 months by default
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
Import cost data, search keywords, user/client ID and audience data
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV, XML, JSON, or via an API
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Matomo offers cookieless tracking.
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Via Slack or email
Via e-mail or SMS
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly reports
Schedule regular emails for important charts
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
Up to 1.000 success events
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community