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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

No bots or referrer spam
Privacy-friendly
Simple but detailed
Uptime monitoring

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Cons

Integrations
Branding method

Limited features
Limited integrations
Lower quality visuals

No progressive payment plan
Ecommerce reporting can be improved

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Pro	$9.99 p/m
Free	Free
Custom	On req.
Pro plus	$14.99 p/m
Pro Platinum	$19.99 p/m

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free trial period

21 days

Free plan

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Clicky

You

Data Freshness

15 minutes or more

Realtime

30 min

Data Retention

Unlimited and customizable

30 months

Up to 25 months

Data Sampling

Matomo doesn’t use data sampling

By default Piwik does not sample data

Data Import

Import Google Analytics data, search keywords & server logs

Import cost data, search keywords, user/client ID and audience data

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

As CSV, XML, JSON, or via an API

Compliance

GDPR
CCPA
ePrivacy

GDPR

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

Cookieless

Matomo offers cookieless tracking.

No tracking cookies, GDPR-compliant by default

Piwik features a cookieless tracking option

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email alerts based on thresholds

Email Reports

Detailed daily, weekly and monthly reports

Daily, weekly or monthly reports

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

Detailed funnel report up to 5 steps

User Flow Reporting

With flexible Sankey chart

Standard, transition & reverse Sankey charts

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Unlimited segments

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Model comparison report

Multi-channel attribution with 98% accuracy

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Create an overlay with the site inspector Chrome extension

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Flexible report design

Custom Events

Include category, action, and optionally name and value

Annotations

On any graph or via API

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community