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Compare Analytics Tools
UsermavenRating
4.5/5
5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
Free trial period
Free plan
30 days
Free plan
Free plan
Account Management
Trackable Items
100
50
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 min
Realtime
Data Retention
Customizable up to 14 months
Unlimited
Up to 25 months
Unlimited
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
Google Analytics importer
Data Export
With sheets, BigQuery or API
One-click CSV export
As CSV, XML, JSON, or via an API
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Threshold-based alerts
Email Reports
Recurring shared reporting
Weekly or monthly reporting
Daily, weekly or monthly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
User journey visualization
Segmentation
Segment creation and overlap exploration
Instant filters on any data point
Unlimited segments
Segments & cohorts
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom properties
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Custom Reports
All reports are customisable
Custom dashboards
Custom Events
25 parameters per event
Can include: name, ID & value
Include category, action, and optionally name and value
Auto-captured events
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Support is available via chat and the support center.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community