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Summary

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

Pros

Simple & Intuïtive
User segmentation
Data visualisations
Feature Analytics

Open-source
Simple to understand interface
You own your data
Provacy-friendly
Lightweight script (2kb)

Cons

Dashboard customisation
Limited free plan
User support access
Pricing transparency

Not a great amount of features

Pricing information

Starting Price

Starter	Free
Growth	$49+ p/m
Enterprise	On req.

Free trial period

Free plan

14 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited for all plans

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Data Sampling

Umami does not sample data

Data Import

Via SDK, API, GCS, AWS & more

Data Export

To GCS, BigQuery, Redshift & more

via API as JSON file

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA

Cookieless

Amplitude relies on first-party cookies.

Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts

for Business & Enterprise plans

Email Reports

Subscribe to dashboard for daily reports

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Flexible funnels to analyse conversion, time to convert & more

User Flow Reporting

Standard & reverse Sankey charts

User journey analysis

Segmentation

Simple filters like browser, OS, and country

Cohort Reports

Retention Reporting

Retention Analysis and Lifecycle charts

Attribution Reporting

UTM & channel attribution

Ecommerce Reporting

Elaborate Ecommerce reporting

Revenue tracking

User Experience Features

Heatmaps

Session Recordings

Session Replay

Session replays

A/B Testing

A/B testing & feature flagging with Amplitude Experiment

User Feedback

Guides and Surveys

Customizability

Custom Properties

Custom Metrics

20 custom formulas to create the metric you need

Custom Reports

Custom Events

Create a custom event from existing events

Track everything from clicks to form submit

Annotations

Support

Support description

The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.

The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Visit website ↗

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