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Compare Analytics Tools

Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Limited reporting features
  • Limited integrations
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
BasicOn req.
PlusOn req.
PremiumOn req.
ClarityFree
Free trial period
Free plan
14 days
Free plan
7 days

Account Management

Trackable Items
Unlimited
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Chartbeat
Microsoft Clarity
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
13 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Data Export
To GCS, BigQuery, Redshift & more
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Uses first-party cookies by default. Cookieless mode is optional.
Clarity uses first-party cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Email Reports
Subscribe to dashboard for daily reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral metrics
Simple referrer graph
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Headline A/B testing tool
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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