Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Ecommerce Reporting
- User Feedback
Mixpanel
Free plan
Only Mixpanel has:
- Cohort Reports
Leadinfo
From €69 per month
No feature only Leadinfo has.
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Cookieless
Amplitude
Mixpanel
Leadinfo
SwetrixSummary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited integration capabilities
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- FreeFree
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited
User Seats
Unlimited for all plans
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Leadinfo
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
30 days
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
Used for bulk tagging leads
Data Export
To GCS, BigQuery, Redshift & more
Via raw data export API
Elaborate lead export in CSV or for Linkedin
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Subscribe to dashboard for daily reports
Same as custom alerts
Daily, weekly or monthly lead overview
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral widget
Ecommerce Reporting
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
Session Replay
Included from the Scale plan
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
User Feedback
Guides and Surveys
Customizability
Custom Properties
Define your own labels
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Create a custom event from existing events
Combine events into a custom event
Define triggers to label a lead or send them to CRM
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Directly on the linechart in Insights
Soon to be released
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AmplitudeMixpanelLeadinfoSwetrix