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Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited reporting features
  • Limited integrations
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
ClarityFree
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
Free plan
Free plan
14 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
Snitcher
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
12 months*
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Data Export
To GCS, BigQuery, Redshift & more
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Amplitude relies on first-party cookies.
Clarity uses first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).

Alerts & Automation

Custom Alerts
Email Reports
Subscribe to dashboard for daily reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
Support via a contact form (answered by email), live chat and the help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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