Compare
Compare Analytics Tools
Rating
5/5
4/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Integrations
- Branding method
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
Free trial period
21 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
Microsoft Clarity
Data Freshness
15 minutes or more
Realtime
30 minutes
Realtime
Data Retention
Unlimited and customizable
Unlimited
12 months
13 months
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
Send user data to Hotjar to enhance analysis
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
Export recording meta data
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
Discover why users drop off
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Model comparison report
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Session Replay
Record all interaction with your site
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Flexible report design
Custom Events
Create a custom event from existing events
Track and filter sessions & heatmaps
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community