Compare
Compare Analytics Tools
Amplitude
Free plan
Has, and not every other tool does:
- Data Import
- Email Reports
- Funnel Reporting
- User Flow Reporting
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Data Import
- Cookieless
- Email Reports
- Funnel Reporting
- Annotations
Microsoft Clarity
Free plan
Has, and not every other tool does:
- Attribution Reporting
- Heatmaps
- Session Recordings
- Custom Properties
Mouseflow
Free plan
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Funnel Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- ClarityFree
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
Unlimited
10
User Seats
Unlimited for all plans
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Microsoft Clarity
Mouseflow
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
13 months
12 months
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
through integrations
Data Export
To GCS, BigQuery, Redshift & more
As CSV or via API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Via web hook
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Automatic form tracking
Custom Events
Create a custom event from existing events
Custom tagging of recordings
Annotations
Able to include links in annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community