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Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
FreeFree
EnterpriseOn req.
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
Free plan
Free plan
30 days

Account Management

Trackable Items
Unlimited
1
1
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
You
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
12 months
Between 3 & 24 months depending on the plan
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
Data Export
To GCS, BigQuery, Redshift & more
Via raw data export API
Via CSV or API
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Same as custom alerts
Schedule regular emails for important charts
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Segmentation
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
By means of referral tracking
Ecommerce Reporting
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session Replay
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
With realtime results
User Feedback
Guides and Surveys
Track NPS score events in surveys
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom users variables
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Create a custom event from existing events
Combine events into a custom event
Annotations
Directly on the linechart in Insights

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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