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Compare Analytics Tools
Rating
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Customisability
- Limited free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
Free plan
14 days
Free plan
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
50+
1
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Hotjar
You
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
24 months
12 months
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
Export raw daily visit data via API
Export recording meta data
via API as JSON file
Via API or CSV
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Hotjar relies on first-party cookies.
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
in the interface, via e-mail or Slack
for Business & Enterprise plans
Threshold-based alerts
Email Reports
e.g. daily survey responses reports
Scheduled email reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
See on which device the user was
Funnel Reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
User journey analysis
User journey visualization
Segmentation
Create dynamic segments based on any combination of criteria
Create custom filters for recordings
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention analysis (Business plan)
Attribution Reporting
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Session replays
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom dashboards
Custom Events
Via HTTP API or Javascript API
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Auto-captured events
Annotations
Hotjar does not have annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community