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Compare Analytics Tools

Woopra

From $999 p/m

Has, and not every other tool does:

  • Data Sampling
  • Data Import
  • Custom Alerts
  • Email Reports
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
  • Custom Metrics
  • Custom Reports
  • Custom Events
  • Annotations

Amplitude

Free plan

Has, and not every other tool does:

  • Data Import
  • Email Reports
  • Funnel Reporting
  • User Flow Reporting
  • Retention Reporting
  • Ecommerce Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Properties
  • Custom Metrics
  • Custom Reports
  • Custom Events
  • Annotations

Microsoft Clarity

Free plan

Has, and not every other tool does:

  • Heatmaps
  • Session Recordings
  • Custom Properties
  • Custom Events

Snowplow Analytics

Free plan

Has, and not every other tool does:

  • Data Import
  • Funnel Reporting
  • Cohort Reports
  • Retention Reporting
  • Ecommerce Reporting
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Customisability
  • Limited free version
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited reporting features
  • Limited integrations
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
  • Pro$999+ p/m
  • EnterpriseOn req.
  • StarterFree
  • Growth$49+ p/m
  • EnterpriseOn req.
  • ClarityFree
  • Test & Experiment TrackingFree
  • Self-Hosted PipelineOn req.
  • Snowplow PlatformOn req.
Free trial period
14 days
Free plan
Free plan
14 days

Account Management

Trackable Items
1
Unlimited
Unlimited
User Seats
50+
Unlimited for all plans
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
Microsoft Clarity
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
13 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
Data Export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Clarity uses first-party cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Subscribe to dashboard for daily reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Based on first visit, first action, channel or custom events
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
CLTV Analysis
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Via HTTP API or Javascript API
Create a custom event from existing events
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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