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Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Great for B2B leadgen
Company insights
Simple implementation
The world's largest B2B IP address database
Ability to tag users

Cons

Customisability
Limited free version

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Limited features
Cluttered interface
Crashes sometimes

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Essentials	On req.
Automate	On req.

Free trial period

14 days

7 days

Account Management

Trackable Items

Unlimited

User Seats

50+

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)

United Kingdom
European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

Snitcher

Lead Forensics

Data Freshness

Realtime

Data Retention

24 months

12 months*

3 months

Data Sampling

Woopra never uses any kind of sampling

Data Import

Import raw visit data with actions and visitor properties via API

by means of an API

Data Export

Export raw daily visit data via API

by means of an API

Compliance

GDPR

GDPR
CCPA

GDPR
CCPA

Cookieless

Woopra relies on first-party cookies.

Sets one first-party cookie, snitcher_device_id (1 year).

The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Email Reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Funnel Reporting

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Segmentation

Create dynamic segments based on any combination of criteria

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Attribution Reporting

Ecommerce Reporting

User Experience Features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Available from the pro plan

Custom Reports

Custom Events

Via HTTP API or Javascript API

also called triggers

Annotations

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Support via a contact form (answered by email), live chat and the help center.

Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community