✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Customisability
  • Limited free version
  • Limited reporting features
  • Limited integrations
  • Limited free plan
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
ClarityFree
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
14 days
Free plan
30 days
Free plan

Account Management

Trackable Items
1
Unlimited
1
Unlimited
User Seats
50+
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
Microsoft Clarity
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
13 months
Unlimited*
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Usermaven does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import Google keyword data
Google Analytics importer
Data Export
Export raw daily visit data via API
To a spreadsheet or other third party software.
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Clarity uses first-party cookies
Statcounter uses cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
Threshold-based alerts
Email Reports
Detailed, mobile-friendly reports
Scheduled email reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS widgets
Device type, browser, OS & screen resolution
Funnel Reporting
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
User journey visualization
Segmentation
Create dynamic segments based on any combination of criteria
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Simple referral & UTM sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom dashboards
Custom Events
Via HTTP API or Javascript API
Max 5 custom tags + values per page
Auto-captured events
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Support is available via chat, email and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base