Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Customisability
- Limited free version
- No progressive payment plan
- Ecommerce reporting can be improved
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
14 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
10
User Seats
50+
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Hotjar
Mouseflow
Data Freshness
Realtime
30 min
30 minutes
Realtime
Data Retention
24 months
Up to 25 months
12 months
12 months
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Send user data to Hotjar to enhance analysis
through integrations
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Export recording meta data
via CSV or to third-party tools by ID push
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
in the interface, via e-mail or Slack
Via web hook
Email Reports
Daily, weekly or monthly reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Create custom filters for recordings
Segment users to filter heatmaps & recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Automatic form tracking
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Track and filter sessions & heatmaps
Custom tagging of recordings
Annotations
Add to any graph or include them in scheduled reports or alerts
Hotjar does not have annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community