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Compare Analytics Tools

Fathom Analytics

From $15 p/m

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Ecommerce Reporting

Woopra

From $999 p/m

Has, and not every other tool does:

  • Data Sampling
  • Data Import
  • Custom Alerts
  • Funnel Reporting
  • User Flow Reporting
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Custom Metrics
  • Custom Reports
  • Annotations

Plausible Analytics

From $9 p/m

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Custom Alerts
  • Funnel Reporting
  • User Flow Reporting
  • Ecommerce Reporting
  • Custom Properties
  • Custom Metrics

Lucky Orange

Has, and not every other tool does:

  • Funnel Reporting
  • Attribution Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • No data import
  • Short free trial
  • Limited features
  • Customisability
  • Limited free version
  • Limited features
  • No audience reporting features
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • 100k page views$15 p/m
  • 200k page views$25 p/m
  • 500k page views$45 p/m
  • 1 Million page views$60 p/m
  • 2 Million page views$100 p/m
  • Pro$999+ p/m
  • EnterpriseOn req.
  • 10k page views$9 p/m
  • 100k page views$19 p/m
  • 200k page views$29 p/m
  • 500k page views$49 p/m
  • 1M page views$69 p/m
  • 2M page views$89 p/m
  • 5M page views$129 p/m
  • 10M page views$169 p/m
  • EnterpriseOn req.
Free trial period
30 days
14 days
30 days
7 days

Account Management

Trackable Items
50
1
1-10+ depending on plan
1 per plan but option to add 1 for €5
User Seats
Unlimited
50+
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Woopra
You
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
24 months
3-5+ years depending on plan
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
e.g. import GA data
Data Export
One-click CSV export
Export raw daily visit data via API
Export your data to CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Plausible is cookieless by default.
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Use filters to segment your audience
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Simple referrer graph
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
By means of adding CSS classes
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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