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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
Cons
  • Customisability
  • Limited free version
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Free trial period
14 days
14 days
Free plan

Account Management

Trackable Items
1
5-10+ depending on plan
Unlimited
User Seats
50+
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • Not applicable
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
GA importer included
by means of the REST API
Data Export
Export raw daily visit data via API
As CSV or via API
by means of the REST API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Simple Analytics is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Daily, weekly, monthly

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Curved and linear trend lines
Device Reporting
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Filter dashboard with visitor attributes
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
Annotations
Able to include links in annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Simple Analytics offers knowledgable support through phone and email.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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