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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Customisability
  • Limited free version
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • New version can be glitchy
  • Slight learning curve for beginners
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Free trial period
14 days
Free plan
7 days
Free plan

Account Management

Trackable Items
1
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
50+
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Usermaven does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Google Analytics importer
Data Export
Export raw daily visit data via API
Via CSV or API
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Heap relies on first-party cookies
Lucky orange uses first-party cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via Slack or email
Threshold-based alerts
Email Reports
Schedule regular emails for important charts
Scheduled email reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with path comparison
User journey visualization
Segmentation
Create dynamic segments based on any combination of criteria
Quickly identify patterns in user behavior
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention analysis (Business plan)
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom dashboards
Custom Events
Via HTTP API or Javascript API
Auto-captured events
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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