Compare
Compare Analytics Tools
Woopra
From $999 p/m
Only Woopra has:
- Data Sampling
Mixpanel
Free plan
No feature only Mixpanel has.
Plausible Analytics
From $9 p/m
Only Plausible Analytics has:
- Cookieless
Fullstory
Free plan
Only Fullstory has:
- Session Recordings
- User Feedback
Woopra
Mixpanel
Plausible Analytics
FullstorySummary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- Pro$999+ p/m
- EnterpriseOn req.
- FreeFree
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
14 days
Free plan
30 days
Free plan
Account Management
Trackable Items
1
1
1-10+ depending on plan
User Seats
50+
Unlimited
1-10+ depending on plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mixpanel
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
3-5+ years depending on plan
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
e.g. import GA data
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
Via raw data export API
Export your data to CSV
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Same as custom alerts
Weekly or monthly email reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
Device type, browser & OS
Device breakdown
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Use filters to segment your audience
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Advanced and Enterprise
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
Ecommerce revenue tracking
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
Experiments
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom event and user properties
Custom Metrics
Available from the pro plan
Max 255 properties per event
Custom calculations
Custom Reports
Unlimited custom dahboards & reports
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
By means of adding CSS classes
Annotations
Directly on the linechart in Insights
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
WoopraMixpanelPlausible AnalyticsFullstory