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Rating

4/5

Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Interface is easy to understand
Great support options
Reporting is in realtime
Good community

Permanent free plan with session replay
Choice of EU or US data center
SOC 2 and ISO 27001, 27701 and 42001 certifications
Warehouse sync to BigQuery, Snowflake and Redshift

Cons

Customisability
Limited free version

Event setup requires tech skills
Contains hard to discover features
Has a steep learning curve

Paid prices not published
Dashboards and StoryAI not in the free plan
Alerts and retention reports need an Advanced or Enterprise plan
Moving to the EU data center means opening a new account

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Free	Free
Enterprise	On req.

FullstoryFree	Free
Business	On req.
Advanced	On req.
Enterprise	On req.

Free trial period

14 days

Free plan

Account Management

Trackable Items

User Seats

50+

Unlimited

10 on FullstoryFree, paid plans not published

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

Mixpanel

You

Data Freshness

Realtime

Data Retention

24 months

Unlimited

12 months on FullstoryFree, paid plans not published

Data Sampling

Woopra never uses any kind of sampling

Data Import

Import raw visit data with actions and visitor properties via API

Via one-off script or Ingestion API

Browser and Server APIs, Segment and Tealium integrations

Data Export

Export raw daily visit data via API

Via raw data export API

Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on

Compliance

GDPR

GDPR
CCPA
HIPAA

GDPR
CCPA

Cookieless

Woopra relies on first-party cookies.

Mixpanel relies on first-party cookies

Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Hourly, daily, or weekly base on event threshold

Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise

Email Reports

Same as custom alerts

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Metric trends

Device Reporting

Device breakdown

Funnel Reporting

Funnel trend, time to convert & frequency visualisations

Funnels and conversions

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Sankey chart with selected, immediate & drop off events

Journey maps, page flows

Segmentation

Create dynamic segments based on any combination of criteria

Automatically find interesting segments & receive per email

User segments

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

User cohorts of users to filter reports

Retention Reporting

Uncover at-risk users and discover engaged users

Retention curves, trends & user cohort buckets

Advanced and Enterprise

Attribution Reporting

Simple UTM tracking with "first touch" attribution

Ecommerce Reporting

Option to track purchases but no special reporting

Order Completed and Product Purchased events

User Experience Features

Heatmaps

Click and scroll maps

Session Recordings

Session replay, included in FullstoryFree

A/B Testing

Experiments

A/B experiments in Guides and Surveys add-on; Optimizely integration

User Feedback

Guides and Surveys add-on

Customizability

Custom Properties

Custom event and user properties

Custom Metrics

Available from the pro plan

Max 255 properties per event

Custom calculations

Custom Reports

Unlimited custom dahboards & reports

Dashboards, paid plans

Custom Events

Via HTTP API or Javascript API

Combine events into a custom event

Annotations

Directly on the linechart in Insights

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.

Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

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