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Compare Analytics Tools
Rating
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Customisability
- Limited free version
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
Free plan
Free plan
14 days
Account Management
Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
50+
Unlimited
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
You
Leadinfo
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
24 months
Up to 25 months
12 months
30 days
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Used for bulk tagging leads
Data Export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Via CSV or API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Via Slack or email
Email Reports
Daily, weekly or monthly reports
Schedule regular emails for important charts
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Funnel Reporting
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
Segmentation
Create dynamic segments based on any combination of criteria
Unlimited segments
Quickly identify patterns in user behavior
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
Simple referral widget
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Automatically filters relevant replays
Included from the Scale plan
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Define your own labels
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Custom Events
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Define triggers to label a lead or send them to CRM
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community