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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Customisability
- Limited free version
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited free plan
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
14 days
Free plan
Free plan
30 days
Account Management
Trackable Items
1
Unlimited
Unlimited
1
User Seats
50+
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
You
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
Unlimited
Unlimited*
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
by means of the REST API
Import Google keyword data
Data Export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
by means of the REST API
To a spreadsheet or other third party software.
Compliance
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
Cookieless
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Session Recordings
Session Replay
Domstream
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Via HTTP API or Javascript API
Create a custom event from existing events
Max 5 custom tags + values per page
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community