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Rating
4/5
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited reporting features
  • Limited integrations
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited integration capabilities

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
ClarityFree
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
21 days
Free plan
14 days
14 days

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Microsoft Clarity
Leadinfo
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
13 months
30 days
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Used for bulk tagging leads
Data Export
Elaborate lead export in CSV or for Linkedin
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
No tracking cookies, GDPR-compliant by default
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Daily, weekly or monthly lead overview
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS widgets
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
User Flow Reporting
Segmentation
Filter leads by country, channel or page
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referral widget
Ecommerce Reporting

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Define triggers to label a lead or send them to CRM
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released

Support

Support description
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

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