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Rating
5/5
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Core - 500k€35 p/m
Enterprise€366 p/m
FreeFree
EnterpriseOn req.
Free trial period
21 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
1
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Mixpanel
Cloudflare Analytics
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
30 months
Up to 25 months
Unlimited
6 months
Data Sampling
By default Piwik does not sample data
Adaptive sampling of 1-10% on all stats
Data Import
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Data Export
As CSV, XML, JSON, or via an API
Via raw data export API
via CVS or JSON files or an API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
No tracking cookies, GDPR-compliant by default
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Email Reports
Daily, weekly or monthly reports
Same as custom alerts
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Unlimited segments
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Include category, action, and optionally name and value
Combine events into a custom event
Cloudflare does not feature event tracking
Annotations
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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