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Rating

5/5

Summary

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Pros

No bots or referrer spam
Privacy-friendly
Simple but detailed
Uptime monitoring

Great segmentation
Good video tracking
Customizable
Easy report creation

Easy to use
Great tagging feature
Attentive support team

Cons

Limited features
Limited integrations
Lower quality visuals

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

New version can be glitchy
Slight learning curve for beginners

Pricing information

Starting Price

Pro	$9.99 p/m
Free	Free
Custom	On req.
Pro plus	$14.99 p/m
Pro Platinum	$19.99 p/m

Select	On req.
Prime	On req.
Ultimate	On req.

Free trial period

21 days

Free plan

7 days

Account Management

Trackable Items

Unlimited

1 per plan but option to add 1 for €5

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Clicky

Adobe Analytics

Lucky Orange

Data Freshness

Realtime

2 hours

Realtime

Data Retention

30 months

25 months by default

2 months for heatmaps & recordings and 12 for other features

Data Sampling

Some Audience Manager reports display results sampled data

Data Import

Though data sources, API or data connectors

Data Export

Through data feeds, a data warehouse or FTP and SFTP

Compliance

GDPR

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA

Cookieless

No tracking cookies, GDPR-compliant by default

Adobe uses tracking cookies

Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts

Via e-mail or SMS

Email Reports

Flexible scheduled reporting

Reporting

Trend Reporting

Device Reporting

Device types, OS, OS versions & mobile carriers

Funnel Reporting

Bar chart funnel report

User Flow Reporting

Fallout & Flow (Sankey chart) reports

Segmentation

Advanced segments with Segment builder & Segment manager

Cohort Reports

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Attribution Reporting

Apply to metrics, breakdowns or compare models

Simple referrer graph

Ecommerce Reporting

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Called activity map

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Unlimited calculated metrics

Custom Reports

Reports in Analysis workspace are customisable

Custom Events

Up to 1.000 success events

Annotations

Available in Workspace

Support

Support description

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community