Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Clicky
Free plan
Has, and not every other tool does:
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Ecommerce Reporting
- Heatmaps
- Custom Metrics
Lead Forensics
On request
Has, and not every other tool does:
- Data Import
- Cookieless
- Attribution Reporting
Mouseflow
Free plan
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- Segmentation
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features
- Cluttered interface
- Crashes sometimes
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- FreeFree
- Pro$9.99 p/m
- Pro plus$14.99 p/m
- Pro Platinum$19.99 p/m
- CustomOn req.
- EssentialsOn req.
- AutomateOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
Free plan
21 days
7 days
14 days
Account Management
Trackable Items
100
1
Unlimited
10
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Clicky
Lead Forensics
Mouseflow
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
30 months
3 months
12 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
by means of an API
through integrations
Data Export
With sheets, BigQuery or API
by means of an API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
No tracking cookies, GDPR-compliant by default
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via web hook
Email Reports
Recurring shared reporting
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Customisable funnel exploration
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Segment users to filter heatmaps & recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
GA4 does not offer recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
also called triggers
Custom tagging of recordings
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community