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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

No bots or referrer spam
Privacy-friendly
Simple but detailed
Uptime monitoring

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Cons

Integrations
Branding method

Limited features
Limited integrations
Lower quality visuals

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Pro	$9.99 p/m
Free	Free
Custom	On req.
Pro plus	$14.99 p/m
Pro Platinum	$19.99 p/m

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free trial period

21 days

14 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Clicky

Snitcher

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

30 months

12 months*

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Compliance

GDPR
CCPA
ePrivacy

GDPR

GDPR
CCPA

Cookieless

Matomo offers cookieless tracking.

No tracking cookies, GDPR-compliant by default

Sets one first-party cookie, snitcher_device_id (1 year).

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email Reports

Detailed daily, weekly and monthly reports

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Support via a contact form (answered by email), live chat and the help center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community