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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
21 days
14 days
14 days

Account Management

Trackable Items
1
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Leadinfo
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 months
30 days
Unlimited
Data Sampling
Data Import
Used for bulk tagging leads
Data Export
Elaborate lead export in CSV or for Linkedin
Compliance
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
No tracking cookies, GDPR-compliant by default
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts
Email Reports
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
User Flow Reporting
Segmentation
Filter leads by country, channel or page
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral widget
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Annotations

Support

Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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