Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
21 days
Free plan
Free plan
30 days
Account Management
Trackable Items
1
1
Unlimited
1
User Seats
Unlimited
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
Mixpanel
Hotjar
Statcounter
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
30 months
Unlimited
12 months
Unlimited*
Data Sampling
Data Import
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Import Google keyword data
Data Export
Via raw data export API
Export recording meta data
To a spreadsheet or other third party software.
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
Cookieless
No tracking cookies, GDPR-compliant by default
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Simple ordered list of pages visited
Segmentation
Automatically find interesting segments & receive per email
Create custom filters for recordings
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral & UTM sources
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
Recordings with many filtering options
A/B Testing
Experiments
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community