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Compare Analytics Tools

Rating
5/5
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Limited integrations
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
ClarityFree
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
21 days
30 days
Free plan
30 days

Account Management

Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Microsoft Clarity
Crazy Egg
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
3-5+ years depending on plan
13 months
Between 3 & 24 months depending on the plan
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Data Export
Export your data to CSV
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
No tracking cookies, GDPR-compliant by default
Plausible is cookieless by default.
Clarity uses first-party cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
See which device the user used
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
By means of referral tracking
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
By means of adding CSS classes
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base