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Compare Analytics Tools

Clicky

Free plan

No feature only Clicky has.

Plausible Analytics

From $9 p/m

Only Plausible Analytics has:

  • Data Import

Microsoft Clarity

Free plan

No feature only Microsoft Clarity has.

Lucky Orange

Only Lucky Orange has:

  • A/B Testing
  • User Feedback
  • Custom Reports
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Limited integrations
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
  • FreeFree
  • Pro$9.99 p/m
  • Pro plus$14.99 p/m
  • Pro Platinum$19.99 p/m
  • CustomOn req.
  • 10k page views$9 p/m
  • 100k page views$19 p/m
  • 200k page views$29 p/m
  • 500k page views$49 p/m
  • 1M page views$69 p/m
  • 2M page views$89 p/m
  • 5M page views$129 p/m
  • 10M page views$169 p/m
  • EnterpriseOn req.
  • ClarityFree
Free trial period
21 days
30 days
Free plan
7 days

Account Management

Trackable Items
1
1-10+ depending on plan
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Microsoft Clarity
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
3-5+ years depending on plan
13 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Data Export
Export your data to CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Plausible is cookieless by default.
Clarity uses first-party cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly email reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referrer graph
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base