Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Limited features
- Limited integrations
- Lower quality visuals
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Clicky
You
Microsoft Clarity
Adobe Analytics
Data Freshness
Realtime
Realtime
Realtime
2 hours
Data Retention
30 months
12 months
13 months
25 months by default
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Data Export
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
No tracking cookies, GDPR-compliant by default
Heap relies on first-party cookies
Clarity uses first-party cookies
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Via e-mail or SMS
Email Reports
Schedule regular emails for important charts
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
User Flow Reporting
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
Segmentation
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral metrics
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Automatically filters relevant replays
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community