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Rating
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Core - 500k€35 p/m
Enterprise€366 p/m
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Free trial period
21 days
Free plan
14 days

Account Management

Trackable Items
1
10 sites or apps (free) Unlimited (Enterprise)
10
User Seats
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Mouseflow
Data Freshness
Realtime
30 min
Realtime
Data Retention
30 months
Up to 25 months
12 months
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
through integrations
Data Export
As CSV, XML, JSON, or via an API
via CSV or to third-party tools by ID push
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Piwik features a cookieless tracking option
Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts
Email alerts based on thresholds
Via web hook
Email Reports
Daily, weekly or monthly reports
Hourly, daily, or weekly emails

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Automatic form tracking
Custom Events
Include category, action, and optionally name and value
Custom tagging of recordings
Annotations
Add to any graph or include them in scheduled reports or alerts

Support

Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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