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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Not a great amount of features
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Free trial period
21 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited for all plans
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Usermaven does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Google Analytics importer
Data Export
To GCS, BigQuery, Redshift & more
via API as JSON file
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Amplitude relies on first-party cookies.
Umami Analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Subscribe to dashboard for daily reports
Scheduled email reports

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
AI-powered funnel analysis
User Flow Reporting
Standard & reverse Sankey charts
User journey analysis
User journey visualization
Segmentation
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Retention analysis (Business plan)
Attribution Reporting
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Elaborate Ecommerce reporting
Revenue tracking
Revenue attribution

User Experience Features

Heatmaps
Session Recordings
Session Replay
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom dashboards
Custom Events
Create a custom event from existing events
Track everything from clicks to form submit
Auto-captured events
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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