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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Customisability
  • Limited free version
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Pro$999+ p/m
EnterpriseOn req.
FullstoryFreeFree
BusinessOn req.
AdvancedOn req.
EnterpriseOn req.
Free trial period
21 days
14 days
Free plan

Account Management

Trackable Items
1
1
User Seats
Unlimited
50+
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Woopra
You
Data Freshness
Realtime
Realtime
Data Retention
30 months
24 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • GDPR
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Woopra relies on first-party cookies.
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Advanced and Enterprise
Attribution Reporting
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on

Customizability

Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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