Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Not a great amount of features
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
30 days
14 days
Free plan
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Google Analytics importer
Used for bulk tagging leads
Historical data ingestion
Data Export
One-click CSV export
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Posthog has the option to be used without cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Instant filters on any data point
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community