Compare
Compare Analytics Tools
Rating
5/5
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Limited integration capabilities
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Essentials | On req. |
| Automate | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
30 days
7 days
30 days
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited
Unlimited
Data Sampling
Swetrix does not sample data
Data Import
Google Analytics importer
by means of an API
Import from Plausible, Fathom or Google Analytics
Data Export
One-click CSV export
by means of an API
via API or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pirsch Analytics does not use cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Weekly or monthly reporting
Daily, Weekly, Bi-weekly, Monthly
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser & OS
Device type, OS, Browser, Browser version, Screen size
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Instant filters on any data point
Extensive filtering by any metric
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
By means of custom events
Possible with custom events and goals
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Can include: name, ID & value
also called triggers
With additional metadata fields (key-value pairs).
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Email support, public Discord server
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community



