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Rating

5/5

Summary

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

No data import
Short free trial
Limited features

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Free trial period

30 days

Free plan

Account Management

Trackable Items

Unlimited in Portfolio plan

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Pendo

Cloudflare Analytics

Data Freshness

Realtime

Hourly updates

Realtime

Data Retention

Unlimited

84 months

6 months

Data Sampling

Adaptive sampling of 1-10% on all stats

Data Import

Google Analytics importer

Import historical data by CSV

Data Export

One-click CSV export

Export feedback & reports by CSV or pull data to BI tool

via CVS or JSON files or an API

Compliance

GDPR
CCPA
ePrivacy
COPPA
PECR

CCPA
ePrivacy

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Fathom is cookieless by default.

Pendo uses first-party cookies

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Guide, Page & Feature alerts

Email Reports

Weekly or monthly reporting

Recieve reports in weekly emails

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

User Flow Reporting

Segmentation

Instant filters on any data point

Cohort Reports

Retention Reporting

See Cohort analysis

Attribution Reporting

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

By means of custom events

User Experience Features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Change the widgets of a report

Custom Events

Can include: name, ID & value

Cloudflare does not feature event tracking

Annotations

Support

Support description

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community