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Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • No data import
  • Short free trial
  • Limited features
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
30 days
Free plan
Free plan

Account Management

Trackable Items
50
Unlimited
10
User Seats
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Google Analytics importer
Historical data ingestion
Data Export
One-click CSV export
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Fathom is cookieless by default.
Posthog has the option to be used without cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Email Reports
Weekly or monthly reporting
Subscribe to an Insight or dashboard
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
By means of custom events

User Experience Features

Heatmaps
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Cloudflare does not feature event tracking
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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