Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Cookieless
Open Web Analytics
Only Open Web Analytics has:
- Session Recordings
- Custom Properties
- Custom Metrics
Snowplow Analytics
Free plan
No feature only Snowplow Analytics has.
Pendo
Only Pendo has:
- Custom Alerts
- A/B Testing
- User Feedback
- Custom Reports
Fathom Analytics
Open Web Analytics
Snowplow Analytics
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- No data import
- Short free trial
- Limited features
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
30 days
Free plan
14 days
Free plan
Account Management
Trackable Items
50
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
Unlimited
Unlimited
84 months
Data Sampling
Data Import
Google Analytics importer
by means of the REST API
Import historical data by CSV
Data Export
One-click CSV export
by means of the REST API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
Fathom is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Email Reports
Weekly or monthly reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Can include: name, ID & value
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Fathom AnalyticsOpen Web AnalyticsSnowplow Analytics