Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- No data import
- Short free trial
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Free | Free |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
30 days
Free plan
Free plan
7 days
Account Management
Trackable Items
50
1
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
You
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Google Analytics importer
Via one-off script or Ingestion API
Historical data ingestion
Data Export
One-click CSV export
Via raw data export API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Receive alerts via Slack or email
Email Reports
Weekly or monthly reporting
Same as custom alerts
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Instant filters on any data point
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referrer graph
Ecommerce Reporting
By means of custom events
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Can include: name, ID & value
Combine events into a custom event
Annotations
Directly on the linechart in Insights
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community