Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- No audience reporting features
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
30 days
30 days
30 days
14 days
Account Management
Trackable Items
50
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Crazy Egg
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
Google Analytics importer
e.g. import GA data
Data Export
One-click CSV export
Export your data to CSV
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Plausible is cookieless by default.
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
See which device the user used
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Instant filters on any data point
Use filters to segment your audience
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Can include: name, ID & value
By means of adding CSS classes
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community