Compare
Compare Analytics Tools
Rating
5/5
5/5
4/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited reporting features
- Limited integrations
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Clarity | Free |
Free trial period
30 days
Free plan
Free plan
7 days
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Microsoft Clarity
Lucky Orange
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
13 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Clarity uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Unlimited segments
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
Simple referrer graph
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support is available via chat, email and the support center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community