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Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
Cons
  • No data import
  • Short free trial
  • Limited features
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Free trial period
30 days
21 days
Free plan

Account Management

Trackable Items
50
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • Not applicable
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Clicky
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 months
Unlimited
Data Sampling
Data Import
Google Analytics importer
by means of the REST API
Data Export
One-click CSV export
by means of the REST API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.

Alerts & Automation

Custom Alerts
Email Reports
Weekly or monthly reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
By means of custom events

User Experience Features

Heatmaps
Session Recordings
Domstream
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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