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Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
Cons
  • No data import
  • Short free trial
  • Limited features
  • Customisability
  • Limited free version
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Pro$999+ p/m
EnterpriseOn req.
Core - 500k€35 p/m
Enterprise€366 p/m
BasicOn req.
PlusOn req.
PremiumOn req.
Free trial period
30 days
14 days
Free plan
14 days

Account Management

Trackable Items
50
1
10 sites or apps (free) Unlimited (Enterprise)
1
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Woopra
You
Chartbeat
Data Freshness
Realtime
Realtime
30 min
Realtime
Data Retention
Unlimited
24 months
Up to 25 months
13 months
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Data Export
One-click CSV export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Uses first-party cookies by default. Cookieless mode is optional.

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Unlimited segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
Headline A/B testing tool
User Feedback

Customizability

Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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