Compare
Compare Analytics Tools
Rating
5/5
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- No audience reporting features
- Limited free plan
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
30 days
Free plan
30 days
30 days
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
1
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Statcounter
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
3-5+ years depending on plan
Unlimited*
Data Sampling
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Import Google keyword data
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
Export your data to CSV
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- PECR
- GDPR
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Important visitor alerts
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Weekly or monthly email reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
Segmentation
Instant filters on any data point
Unlimited segments
Use filters to segment your audience
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral & UTM sources
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
By means of adding CSS classes
Max 5 custom tags + values per page
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community